FUJIFILM mirrorless camera lit in green against a dark studio background

Application - Sales Development Representative - FUJIFILM Business Innovation Australia

Byron Jones | I built a pipeline from zero, twice.

I built and ran PROPER Window Cleaning from a standing start - paid lead generation, a CRM-managed pipeline, conversion, repeat revenue, the full cycle - alongside a finance career built on the same discipline. I have since closed the business, and I want to bring both into a proper sales floor with training and a team behind me.

The core of the role - building pipeline

Pipeline from zero, not theory

I am not just applying as an employee. I ran a small sales operation on weekends, on top of a full-time role and final-year study. Door-to-door proved I could sell without a warm list or brand name behind me. Once the business needed to scale past what one person knocking on doors could support, Meta ads became the channel that actually got there, and that's where most of my time and budget went.

Door-to-door

150+
Paying customers closed
~1,500
Doors knocked
~10%
Cold conversion rate

Meta Ads

300
Conversions generated
$15
Average cost per conversion
260k+
Ad impressions
$400
Average job value
$72k
Total revenue generated
22%
Repeat/referral customer rate

Doors got the business started. Meta ads are what took it past what door-to-door alone could scale to, roughly $4,500 in ad spend against 300 conversions, a channel I found, tested, and reallocated budget toward once the numbers proved out.

Built from zero

No warm list. No advertising spend to start. No brand recognition. I picked a postcode, knocked on the door, and closed on the spot. A paying customer base grew out of that grind, with repeat and referral demand once the finish quality spoke for itself.

Premium pricing, not cheapest

I was not the cheapest quote on the street and I did not try to be. The pitch was turnaround, finish quality and reliability, the same things a homeowner pays a premium for when they want it done right the first time. Winning on price is a race to the bottom; winning on service is repeatable.

Knowing when to change channel

Door-to-door taught me how to sell cold, but it doesn't scale, there's a hard ceiling on how many doors one person can knock. Once I tested Meta ads and saw the cost per conversion and reach numbers, I moved budget there and kept doorknocking as a backup channel rather than the main engine. Recognising when a channel has hit its ceiling and reallocating is the same instinct this role needs applied to a sales pipeline instead of a marketing budget.

About

Why I want this role

I built PROPER's entire funnel solo - the ads, the website lead capture, the CRM, the pricing, the follow-up and the crew. It worked, and I am proud of it, but I learned everything I know about selling by trial and error with no one to correct me. I have now closed the business deliberately, because what I want next is structured training and a team environment: people who have run the motion for years, a manager who tells me when my pitch is weak, and a floor where good habits are the default rather than something I have to invent.

Underneath the business sits a finance career - Downer Group and, before that, client advisory work at Real Knowledge Diverse Solutions. That is the discipline part: working to deadlines that do not move, tracking numbers honestly, and being able to explain a commercial decision to someone who does not want a lecture. Sales is not a departure from that; it is the same rigour pointed at a pipeline.

The Transformation & Growth team at FUJIFILM Business Innovation is the environment I want to do that in: real training, a real product, and a team around me instead of a one-person operation. I would rather start at the bottom of a proper sales floor and be coached properly than keep being the most experienced salesperson in a business of one.

2.5 yrs
Full-time Downer role run concurrently with my degree
50+
Webinar attendees presented to and converted at RKDS
2
Field technicians managed at PROPER
2026
Bachelor of Commerce, Macquarie University

Why FUJIFILM

Why this role specifically

The reasons are specific, and they come straight off the ad. In-house training and the Educational Assistance policy matter to me because I have taught myself to sell without a coach - I know exactly what I would gain from being trained properly.

Uncapped commission appeals directly to someone who has already turned paid lead generation into revenue once, with their own money at risk. The hybrid setup at Macquarie Park, three days in the office, is the team environment I have been missing. And the Transformation & Growth team offers something running my own business cannot: a genuine career path in sales, with people ahead of me to learn from.

Training
In-house sales training plus an Educational Assistance policy
Hybrid
Macquarie Park, three days in office with the team around me
Uncapped
Commission - effort converts directly into earnings
Growth
A real progression path in sales, not a solo operator ceiling

Training I would actually use

I have built a funnel with no mentor. Structured in-house training and the Educational Assistance policy are the fastest way to fix the gaps I know I have.

A team, not a one-man band

Three days a week in Macquarie Park with people who do this full time beats being the most experienced salesperson in a business of one.

Uncapped upside

I already spend my own money on ads and measure what comes back. Commission that scales with effort is a model I understand and want.

What I bring

The six things I would bring on day one

Paid lead generation experience

I wrote, funded and managed PROPER's Meta ad campaigns across seven Sydney suburbs, and tracked spend through to booked jobs. I know what a lead costs and what a bad ad feels like.

CRM and pipeline discipline

Square ran PROPER end to end - enquiry, quote, booking, invoice, follow-up. Every client sat in the system, and no quote went cold because I forgot it existed.

Handles rejection well

Most quotes did not convert, and most ad clicks never called. Running my own funnel made a no cheap - it is information about the pitch, not a verdict on me.

Organised under real load

A full-time finance role, a Commerce degree and a business with two technicians, run simultaneously without dropping any of them or missing a deadline.

Genuine curiosity

At RKDS I had to understand a client's situation before pitching anything, and at PROPER the best jobs came from asking one more question than the competitor did.

Coachable, and I mean it

I am applying for a training-led role on purpose. Everything I know about selling is self-taught, so being told what I am doing wrong is the point, not a risk.

Role requirements, matched

Their ad, my proof

Every line from the FUJIFILM Business Innovation Sales Development Representative ad, matched to something already on this page.

A compelling communicator
Delivered paid online webinars to 50+ attendees at Real Knowledge Diverse Solutions and converted them into advisory engagements; every PROPER quote was a conversation I ran myself, from first call to close
Coachable, resilient, driven and competitive
Built PROPER's funnel with no mentor and paid for the lessons personally - I am applying to a training-led role because being corrected is the upside. Most quotes did not convert; I treated that as data and kept dialling
Customer-facing experience in sales, hospitality, retail or call centre
Store Manager at Nagold Pty Ltd leading a team of six with daily customer service, plus client advisory at RKDS and direct customer sales at PROPER every week it traded
Highly organised and accountable, strong time management
Ran PROPER's full lead-to-cash cycle - Meta ads, Supabase lead capture, Square CRM and Xero - alongside a full-time finance role and a Commerce degree, without missing a deadline on any of them
Strong organisation using CRM tools
Square CRM held every enquiry, quote, booking, invoice and follow-up for PROPER; the pipeline lived in the system, not in my head
Comfort with outbound lead generation and targets
I funded and managed Meta ad campaigns across seven suburbs and measured spend through to booked revenue, with a three-tier $349-$799+ structure and a recurring Protection Plan built to lift conversion and repeat rate

Experience

Where I have worked

PRIMARY EXPERIENCE · NOW CLOSED

PROPER Window Cleaning (Jones Operations Pty Ltd)

Founder (business now closed)

Sydney, NSW · Hills District & North Shore · Now closed

My primary experience for this role. I built and ran all lead generation, CRM pipeline and client conversion from a standing start. Service covered seven Sydney suburbs - Box Hill, The Gables, Castle Hill, Kellyville, Dural, Norwest and Glenorie - sold against a three-tier pricing structure from $349 to $799+, with a recurring bi-annual Protection Plan generating repeat revenue. I managed and coordinated two field technicians, ran the Meta ad campaigns that generated enquiries, maintained a Supabase lead capture system on the website, ran the entire booking and client pipeline through Square CRM, and handled accounting in Xero. Every stage from ad spend to invoice was mine. I have since wound the business down to move into sales full time, with training and a team behind me.

Paid lead generation (Meta Ads)Square CRM pipelineSupabase lead captureThree-tier pricing & closingRecurring revenue (Protection Plan)Managing 2 techniciansXero accounting

Real Knowledge Diverse Solutions Pty Ltd

Sales & Client Advisory Intern

Dec 2024 - Aug 2025 · Sydney, NSW · Boutique advisory

Boutique advisory selling premium property strategy to business owners and high net worth clients. I worked a curated lead list, delivered paid online webinars to 50+ attendees, and followed the pipeline through to converted advisory engagements. Where it counts for this role: presenting to a room, handling objections live, and carrying a lead from interest to signed engagement.

Webinar deliveryLead list & outreachConversion to engagementsObjection handling

Downer Group

Financial Analyst / Junior Accountant - Payroll Finance

Jan 2024 - Present · North Ryde, NSW

Supporting context rather than the headline for this role. Forecasting, reconciliation and reporting on a payroll cost base covering 30,000+ employees and contractors, run to a statutory calendar that does not move - delivered alongside a full-time degree. It is where the organisation, accuracy and deadline discipline behind everything else on this page came from.

Deadline disciplineAnalytical rigourReporting to non-finance readers

Nagold Pty Ltd

Store Manager

Feb 2020 - Apr 2026 · Sydney, NSW · Retail

Managed a team of six with daily customer service on the floor - rosters, targets, escalations and face-to-face selling. This is where I learned to read a customer quickly, stay level when a conversation goes badly, and keep a team moving through a busy day.

Team of sixDaily customer serviceRetail selling

Skills

What I can do

Core tools: Meta Ads, Square CRM, Supabase, Xero, Excel (advanced).

Systems & tools

Meta Ads

Paid lead generation - campaign build, suburb targeting, creative testing and spend tracked to booked jobs

Square

CRM and pipeline - enquiry, quote, booking, invoice and follow-up against every client record

Supabase

Website lead capture that fed straight into the pipeline

Xero

Accounting, invoicing and reconciliation for the business

Microsoft Excel (advanced)

Pricing models, campaign performance tracking and reporting

Core selling strengths

Cold outreach & conversion

Worked a lead list at RKDS and converted paid enquiries at PROPER - first contact through to a signed job, without needing someone else to close it.

Objection handling & presenting

Live webinar delivery to 50+ attendees, plus price objections on almost every quote I wrote. The three-tier structure existed precisely so the conversation stayed open.

Time management across commitments

A business, a full-time finance role and a degree at once. Everything was scheduled, tracked and followed up - because nothing survives on memory at that load.

Reflection

Three honest answers

01

Why sales, and why now

I have already built one pipeline from nothing. PROPER started with no customers, no brand and no leads, and it ran on paid advertising, a managed CRM and repeat revenue. Doing that alone taught me that selling is the part of the work I actually want to be good at, so I closed the business to pursue it properly. What I want now is to do it at scale, with a team and real training, instead of alone.

02

What running my own lead generation has taught me

A lead that does not convert is data, not a verdict. When you are paying for the click yourself, you stop taking a no personally and start asking what the ad promised, what the quote said, and how long it took me to reply. The fastest way to improve a pitch is tracking what actually gets a response - not deciding in advance what should.

03

On organisation and accountability

Running a business, a full-time finance role and a degree at once, without dropping any of them, was the same discipline this role asks for - just applied to a calendar instead of a sales pipeline. Point that at outbound activity, follow-ups and targets and nothing about the habit changes.